hola
Thank you for visiting my site. Below are all the things I specialize in:
Social Media Campaign Development, Music & Entertainment, Event Amplification, Influencer Management, Content Development, Production Leadership, Co-Branded Partnerships, Paid Media and Analytics & Integrated Marketing.
I majored in Advertising & Business at the University of Texas at Austin. After interning at various companies during college, including Southwest Airlines, I started my career in Dallas before making the move to New York City in 2014.
Since 2016, I have led the development of the Mastercard social media team at XBC, spearheading effective integrated marketing campaigns for the brand like The GRAMMYs, NYC Pride & co-branded partnerships with American Airlines & JetBlue. My role has taken me all over the country, managing influencer programs & premium sponsorship events. When leading campaigns, I serve as the main point of contact, liaising with clients, internal teams (strategy, creative, production, talent, etc.) and agency partners, consisting of media, sponsorship, PR & entertainment agencies.
For me, it is about being a champion for the creative, always keeping in mind the marketing objectives to ensure we are delivering results.
photo by: @k.henry
